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Ongoing projects, explorations, and leftovers that didn't make it to the dinner table
2019 - 24
BUILDING
WRITING
LUNCH SPECIAL (PRESENT)
A seasonal creative service co-led by Tao Tao Holmes & me. Starting a studio in a new country has been extremely valuable with so much to unlearn
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FOREVERMARK BY DE'BEERS (2019)
Conceptualized and built an installation narrating the journey of the diamond. Created at G.A.S studio
MANIFESTO 2024
I crafted my design manifesto and distilled it into a poster, aiming to communicate an impact beyond visual appeal.
THESIS PRESENTATION SHOW (2024)
Developed a visual identity for the program’s 11th thesis showcase, across web, social, and print.
11FOLD (2024)
Web-first identity design & branding for a change management consultancy. Created at Lunch Special
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MIROR FEMTECH (2023)
Crafted a brand identity for an affinity platform, embodying care and support. The soft, lowercase wordmark embodies approachability, while a calming palette and iconography are derived from a place for openness and connection. Supported by Anomaly Brands
LISEN SKINCARE (2022)
Brand collaterals and merchandise designed and sampled for a skincare brand. Created at Anomaly Brands
CMYK COASTERS
Playing with UV printing on acrylic to make these interactive coasters
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CAKEWALA (2021)
Developed a bilingual wordmark and brand identity for a local bakery business in South India. We worked on the storefronts to their product packaging. Created at Anomaly Brands
MARKETPLACE OF THE FUTURE (2024)
Designed MOTF's 2024 campaign inspired by the 1939 New York's World Fair
DIGITAL BULLETIN BOARD (2023)
This is my first Arduino project: a digital bulletin board for elevators. It bridges the disconnect between graduate department events across SVA’s 12-story building—built to address that gap
COCKTAIL CUBE JIGER (2024)
Exploring form with Shaper 3d and Adobe DImension to render
RENDERS
Playing with materials and light on Adobe DImension
LIMINALAND (2024)
Developed an immersive story and activity set designed for individuals experiencing early-onset insomnia. It combines engaging narratives with hands-on activities to ease the sleep process.
GET UNCOMFY (2024)
Branding & strategy for a travel company redefining exploration, offering curated, off-the-beaten-path experiences for adventurous, boundary-pushing travelers. Created at Lunch Special
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ASCENDO (2022)
Visual strategy and identity design for an Indian venture capital firm investing in deep-tech solutions
ANJAANE BY ACHINT (2024)
Designed cover art for a composer & singer-songwriter based in India
RI8 BRAIN (2021)
Built a motion identity design & branding for an Indian ed-tech startup that focusses on teaching teens and young adults about animation.
LY1
store
tape
LY1
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BIBLIO STORE (2018)
Concept for a book, stationery & craft store designed for a classroom sprint
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