TEDx MITID 2019
For TEDx MITID 2019, we chose to explore the 'Sight' as a theme. Seeking to keep the subject of discussion broad and relevant, we expanded our theme into three main subsets : hindsight, insight and foresight. Our approach to the visual language of this theme relied on experimentation and messaging.
My role within this project was from the seed idea to the identity expanding into its experience. Being my last year in school, intra-team communications, the identity launch and planning were the tasks under my hat.
My role
Branding and Identity Design
Marketing and Strategy
How can we create an engaging experience by involving students and faculty at each stage of the identity?
- How can we build a stronger theme together?
- How do we house perspectives and build on the idea of 'seeing differently'?
- How do we incept questions and ideas about society, change and time?
Strategizing the stages in which the identity could be interacted with; A visual mindmap of interpretations of the identity helped us generate some traction and put our audience at the forefront of the identity.
When we split the theme into three parts, it was evident that there was a lot of scope for wordplay and copywriting. In the pursuit of giving our event a distinct mark, we added a Bar or Window before the word ‘sight’
We immediately knew that the Bar would be our most simple and exciting element of the entire visual language. It acted as a dynamic and versatile window, providing us with almost limitless scope for visual play.
Speaker : Rajyashri Goody
Since experimentation was at the core of creation, we adopted the bar into different formats that would suit the theme(s). After hours of debating the semiotics of the bar, we arrived at a simple interpretation of past, present and future.
Speaker : Vasu Dixit
Speaker : Jaya Misra
Speaker : Rajyashri Goody
Speaker : Lena Robra
Thanks to Aaditya Padhye, Deepak Ramarao, Samyukta Sam, Shekhar Menon, Shruti Kembhavi and Twisha Mehta for being an absolute dream team on this project.